- News
- Jun 9, 2026
- 5 min read
Business Insurance Brokers Grow More Optimistic About the Market
Brokers point to declining demand and lower bonus costs in a strong market.

According to research firm Jefferies, optimism is growing among brokers selling business jets as available inventory contracts. Publishing the results of its 21st semiannual business jet market survey, which included 80 brokers from around the world, Jefferies reported that its sentiment index had risen to 7.2 on a 10-point scale. This is up from 7.0 in January but below the 8.7 recorded in January 2022 amid an overheated market.
In the survey, 27% of brokers described the shrinking inventory of available business jets as a sign of strong demand. In June, 1,029 aircraft were listed for sale, representing 4% of the total fleet. This is below the annual average of 4.4% and 11% lower than a year earlier.
In addition, 25% of respondents cited long delivery times for new aircraft as a factor supporting the pre-owned aircraft market. Jefferies forecasts that deliveries of new aircraft will rise by 2% this year, driven by the introduction of new models. The survey also showed that 57% consider the return of accelerated depreciation to be the main growth driver.
However, there are concerns about slowing economic growth in key end markets, cited by 44%, while another 26% identified instability in the Middle East as a risk. Meanwhile, brokers expect wealthy private individuals to lead the market in 2026, while activity in the entertainment and government sectors declines.
In terms of sentiment, brokers are optimistic about the Gulfstream G700/G800, with 89% expressing positive views compared with 73% in January, as deliveries increase, but they are less positive about the G300/G400. Sentiment toward the G300 and G400 stood at 11% and 31%, respectively, with the price of the G400 and the G300’s limited innovation compared with the G280 cited as examples.
Brokers also noted the higher price of the Textron Aviation Citation Longitude at $30 million, compared with the Embraer Praetor 600 at $23 million and the Bombardier Challenger 3500 at $27 million. Although the Praetor 600 was praised for its new technology, concerns were raised about long delivery times and technical support. The Challenger 3500 was highly rated for reliability and range, but concerns were raised about the age of the model family and delivery times.
Survey participants named the G800 as the most popular model, followed by the Global 8000. However, when comparing ultra-long-range models from Gulfstream, Bombardier and Dassault Falcon, they mostly took a neutral position.
Overall, Gulfstream ranked first as the most sought-after aircraft manufacturer, selected by 64% compared with 50% in January, followed by Bombardier at 12%, Embraer at 12% and Cessna at 10%. Survey participants noted that the Gulfstream G800 offers the greatest price appeal.
According to research firm Jefferies, optimism is growing among brokers selling business jets as available inventory contracts. Publishing the results of its 21st semiannual business jet market survey, which included 80 brokers from around the world, Jefferies reported that its sentiment index had risen to 7.2 on a 10-point scale. This is up from 7.0 in January but below the 8.7 recorded in January 2022 amid an overheated market.
In the survey, 27% of brokers described the shrinking inventory of available business jets as a sign of strong demand. In June, 1,029 aircraft were listed for sale, representing 4% of the total fleet. This is below the annual average of 4.4% and 11% lower than a year earlier.
In addition, 25% of respondents cited long delivery times for new aircraft as a factor supporting the pre-owned aircraft market. Jefferies forecasts that deliveries of new aircraft will rise by 2% this year, driven by the introduction of new models. The survey also showed that 57% consider the return of accelerated depreciation to be the main growth driver.

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However, there are concerns about slowing economic growth in key end markets, cited by 44%, while another 26% identified instability in the Middle East as a risk. Meanwhile, brokers expect wealthy private individuals to lead the market in 2026, while activity in the entertainment and government sectors declines.
In terms of sentiment, brokers are optimistic about the Gulfstream G700/G800, with 89% expressing positive views compared with 73% in January, as deliveries increase, but they are less positive about the G300/G400. Sentiment toward the G300 and G400 stood at 11% and 31%, respectively, with the price of the G400 and the G300’s limited innovation compared with the G280 cited as examples.
Brokers also noted the higher price of the Textron Aviation Citation Longitude at $30 million, compared with the Embraer Praetor 600 at $23 million and the Bombardier Challenger 3500 at $27 million. Although the Praetor 600 was praised for its new technology, concerns were raised about long delivery times and technical support. The Challenger 3500 was highly rated for reliability and range, but concerns were raised about the age of the model family and delivery times.
Survey participants named the G800 as the most popular model, followed by the Global 8000. However, when comparing ultra-long-range models from Gulfstream, Bombardier and Dassault Falcon, they mostly took a neutral position.
Overall, Gulfstream ranked first as the most sought-after aircraft manufacturer, selected by 64% compared with 50% in January, followed by Bombardier at 12%, Embraer at 12% and Cessna at 10%. Survey participants noted that the Gulfstream G800 offers the greatest price appeal.
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